Reports to: Acting CEO

Role Purpose:

To lead and execute strategic, sales-oriented marketing initiatives across the full customer lifecycle for Roof Academic Training. This role will oversee a small marketing team and coordinate both digital and offline marketing activities with a focus on measurable business impact.

Key Responsibilities:

• Assist in development of the overarching marketing strategy and oversee its implementation covering brand awareness, lead generation, customer acquisition, engagement, and retention
• Own and execute all marketing initiatives including digital campaigns, content strategy, brand positioning, and offline outreach
• Supervise and support the in-house marketing team and external marketing freelancers (e.g., digital marketing specialist, copywriter, designers)
• Coordinate and oversee event management activities (student fairs, info sessions, academic seminars, webinars, etc.) as part of integrated marketing efforts
• Plan and lead quarterly market research to understand customer needs, brand perception, and competitor positioning, and use insights to guide strategy
• Design and monitor customer lifecycle management activities, including CRM-driven lead nurturing, re-engagement flows, etc.
• Collaborate closely with the operations and academic teams to create conversion-focused campaigns and track campaign ROI
• Monitor and report on marketing and sales performance using KPIs and analytics dashboards
• Manage relationships with external vendors, partners, designers, and marketing agencies
• Own the marketing budget and ensure cost-effective use of resources while maximizing campaign impact

What We Expect from You:

• Ability to think strategically while executing tactically across the full marketing spectrum
• Experience in managing a small team, coordinating both internal staff and freelancers
• Strong ownership mentality — able to lead marketing initiatives independently and deliver measurable results
• Comfort working with performance metrics and tying marketing efforts to business outcomes (e.g., leads, conversions, ROI)
• Collaborative mindset with the ability to align with cross-functional teams including operations and academics
• Solid understanding of customer lifecycle management and how to build engagement across different touchpoints
• Willingness to take initiative, test new ideas, and continuously optimize based on data
• Ability to balance brand-building efforts with short-term lead generation goals

Requirements:

• 4+ years of marketing experience, including experience with campaign management and cross-functional coordination
• Prior experience managing or working alongside digital marketing specialists and creative teams
• Familiarity with digital tools and platforms (e.g., Ads Manager, Google Ads, GTM, email automation tools, etc.)
• Working knowledge of Marketing CRM systems (e.g., HubSpot)
• Strong analytical skills and the ability to translate performance data into actionable insights
• Experience managing marketing budgets and optimizing spend
• Strong organizational skills with attention to detail

Preferred Qualifications (Nice to have, not mandatory):

• Experience in the education sector or working with youth-focused brands
• Proficiency in English and/or Russian
• Familiarity with SEO and content marketing principles
• Familiarity with conducting or managing customer/market research projects
• Experience in organizing in-person, online, and hybrid events (e.g., open days, fairs, webinars)
• Familiarity with customer retention program design

Job Conditions:

• Location: Baku,Narimanov district,Ashig Molla Juma 138
• Salary: 1500-2000 AZN 
• Day off: 1 day 

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